Many people and organizations get significant business through email signature marketing, simply by creating email signatures that convert. So, while you might use your name at the end of an email, you can include someone else’s signature to show that it came from them.

You can include it at the end of a formal email to show that they have overseen the contents or asked you to write on their behalf. This is done by adding some form of call to action to your email signature to help people get on track from prospect to customer. With an electronic signature, you have a scanned copy of someone’s signature. Your email signature can also function as a low cost marketing channel. In much the same way, your signature is the closest thing to giving your business card just before you turn to leave. Most of us would put thought into the best sign off to use to end an email, because it’s the closest thing we have to an “email goodbye”. Last impressions make for lasting impressions, so take time to put thought into your signature content and design. Your email signature is what every one of your recipients will see before closing your email message. What does your email signature need to do for you as CEOĪ good place to start is to think about what your email signature will do for you and how it’s going to look on Gmail or Outlook.