As per Instagram Press, as of January 2020, Moreover, Instagram boasts one of the biggest user bases. Moreover, Business of Apps furtherĬites that - 89% of marketers say Instagram is important to their marketing strategy, backing up the Leveraging Instagram is the biggest mistake any brand can make right now. As perīusiness of Apps, there is a 90% increase year- on- year in the use of the hashtag - #ad. Instagram has various formats in which brands can present their content to their followers and potentialĬustomers including social media static posts, Reels, Stories, as well as IGTV which now can also beĪs the relevance of Instagram escalates, so does its place in social media marketing for brands. Instagram started out as a platform for youth to have fun and share goofy pictures, only to be graduallyīecome a hub for small business or even big brand names for online marketing and creating an online brand